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Ask Mark Friedman and he’ll spill the secret that’s not really a secret: Sales teams get most of the glory. As every marketer knows, when

It’s a summer tradition we always look forward to at Priority Group: our annual Carb Day open house event! As one of Indiana’s largest open

The first time Michael Sebastian realized something had changed, it wasn’t in a pitch meeting or a campaign review. It was in the absence of

Picture this: you’ve got a campaign firing on all cylinders. Email open rates are solid, digital ads are driving traffic, content is being downloaded. All

At any given moment, your brand may be sitting in traffic: parked outside a job site, idling at a stoplight, pulling into a customer’s driveway.

In the early months of the pandemic, Clinton Gorham found himself staring at a quiet inbox and an even quieter press schedule. Projects that once

It’s 2:07 a.m., and your launch plan is open in twelve different tabs. On the plus side, the messaging is dialed in, with a strong

The physician had just been named one of the top surgeons in his field. Accolades were rolling in. Search traffic was climbing. Digital ads were

Point-of-Purchase Marketing drives big-ticket sales. Most marketers associate Point of Purchase (POP) displays with impulse buys. Think candy bars at checkout, or last-minute add-ons or